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Indexing on Google, Bing, and Yandex for your Ghost Blog

Indexing on Google, Bing, and Yandex for your Ghost Blog
Photo by Stephen Phillips - Hostreviews.co.uk / Unsplash

Ghost blogs, known for their simplicity and focus on content, still require optimization to ensure they are properly indexed by search engines like Google, Bing, and Yandex. This guide will walk you through the specific steps tailored for Ghost blogs to enhance their visibility online.

Step 1: Configure Your Ghost Blog for Search Engine Discovery

Key Actions:

  • Sitemap Generation: Ghost automatically generates a sitemap for your blog. Ensure it's updated and accurately reflects your site's content structure.
  • Robots.txt: Verify that your Ghost blog's robots.txt file is correctly configured to allow search engine bots to crawl your site. By default, Ghost should manage this efficiently, but it's always good to check.

Step 2: Submit Your Blog to Search Engines


  • Google Search Console: Submit your Ghost blog's sitemap URL here. Monitor your blog's performance and check for any indexing issues through the console.


  • Bing Webmaster Tools: Use this platform to submit your blog and its sitemap. Bing's tools also offer insights into your blog's visibility on this search engine.


  • Yandex Webmaster: Similar to the other webmaster tools, submit your blog's sitemap to Yandex for indexing. Keep an eye on how your blog performs in Yandex search results.

Step 3: Optimize Your Ghost Blog's Content

Optimization Tips:

  • SEO-Friendly URLs: Use the Ghost dashboard to customize your URLs to be descriptive and keyword-rich.
  • Quality Content: Focus on creating valuable, high-quality posts that engage your audience. Use relevant keywords naturally throughout your content.
  • Image Optimization: Ensure all images have descriptive filenames and utilize alt tags to improve accessibility and SEO.